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Bokeh Goes to NYC

Behind the Scenes of UBER Rush

Story by Bokeh Inc. October 16th, 2015

NYC, We Meet Again

It seems like we were just in New York City not too long ago shooting a video for Caviar. Well we’re back, and this time for a brand new video project for UBER. As many already know, UBER is starting to dabble in other markets (i.e. food delivery), so it’s no wonder that they were about to launch a whole new service called UBER Rush. This new service could essentially have anything delivered to you. Buy an item online or by phone from your favorite brick and mortar store and UBER Rush will deliver it to you for a minimal cost. Simple.

The great folks over at UBER reached out to us to help create a promotional video that followed three different items from order to delivery using UBER’s new service. Because this service was initially launching in New York, they wanted the video to take place within the city. With a lot of travel jobs under a belt, we were more than thrilled to take on the project.

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INDIE FRESH

Our first location was called Indie Fresh, a hip and healthy eatery located in Gotham Market food court. This place had a great aesthetic: white subway tiles, pops of color from various pots and fresh ingredients, oh and mason jars, lots and lots of mason jars! The challenge here was that we had to shoot during normal business hours, which got a bit hectic during lunchtime.

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Sam & Lex

Our next location was an upscale women’s fashion boutique called Sam and Lex. The owners, appropriately named Sam and Lex, were extremely accommodating and allowed us to bring massive amounts of equipment into their small space. Talk about tight quarters! Also, they have two walls with floor to ceiling mirrors, which gave us a nice challenge when capturing our shots. As always, we made it work.

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ODE Á LA Rose

Our third location was a made to order flower shop that delivers all its arrangements via bike messengers around New York City. We’ve never seen so many unique color arrangements; black, orange to yellow gradient, and even rainbow roses! Another shoot in a very tiny space, but who doesn’t like a good challenge?

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Brooklyn

Our final location was a home interior that we found off of AirBnb. The home we used belonged to Jules De Balincourt, a well known artist who's work has been featured in plenty of shows and galleries around the world. He made it very clear that we were not to touch any of the art on the walls (for obvious reasons). The space worked perfectly for our three final shots where our subjects receive their ordered items.

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OVERHEADS GALORE

One thing the client wanted throughout this production were lots of overhead shots. Without being able to bring our own equipment on the flight over, we ended up renting a Cinevate crane in order to get the camera the appropriate distance from the ground. Our first vertical test had us all biting our nails, mainly because there were only a few screws holding a $50K camera rig from a rather high fall. After we dialed the setup in, we had a lot of fun with these shots in terms of art direction and framing. Check out a few of our favorite frames below to see the final shots!

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EXPLORE

In total we were in New York for about a week. most of those days were spent either shooting or preparing to shoot (i.e. location scouting, production rentals, meetings with crew, etc.). After physical production was completed, we thankfully had one day to explore the city. We made our way across the Brooklyn Bridge and explored the SoHo area. A lot of cool artwork and murals!

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UNTIL NEXT TIME

New York is always a good time! So much different than what we’re used to in the Bay Area, such an incredibly dense city that never seems to sleep. Can’t wait until another job takes us back out there! See you soon (hopefully).

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Watch the film!

Footnote: Let's collaborate! Be sure to check out our work at seebokeh.com and drop us a line.
New York, NY, United States